02/29/12 07:54:11 AM Contributed by: JoJmoto Views:: 605
Blountville, TN The PARTS UNLIMITED brand announced its multi-year partnership with motocross producer Victory Sports. The United States Mega Series will retain the THOR series title and the Carolina Ultra Series will have the PARTS UNLIMITED title name.
The brand will have a significant at-track presence and signage at the UNITED STATES Mega Series, the Carolina Ultra Series, the Indoor MX Winter Series, the BIG Georgia State Championship Series, and the Southern All-Stars Tour.
In addition, fully integrated there will be marketing and social media campaigns, as well as custom videos will be produced throughout the year.
"This partnership with Victory Sports has been great for PARTS UNLIMITED and our dealers over the years and we are excited to extend it into the future,” said PARTS UNLIMITED Global Motorsports Director Hylton Beattie. Victory Sports works closely with dealers in seven states. “Our dealer relationships are very important to us as they always have been for over 26 years and our events give them and PARTS UNLIMITED great exposure throughout the year,” says Victory Sports President Sam Gammon. “We are grateful to have PARTS UNLIMITED as a partner and excited to have an extended contract with them,” Gammon says.
Producing the highest quality motocross events is the focus and reputation of Victory Sports. Many of the sport’s top national riders have worked their way through the amateur ranks riding Victory Sports events.